The following is a small sample of client projects I've had the pleasure of working on.

For more information about specific projects or to inquire about other my work, please email


The Wing

The Wing, a coworking and community space for "women on their way", is growing quickly. They're working with Loyal and Community By Design to deepen the member journey and help new members feel welcome as they get familiar with the space and amenities available to them.

Skills & Services Provided: Copywriting, UX copywriting, Copyediting

Agency partners: Community By Design & Loyal

Pentagram The Wing Christine Sirois copywriting content

Case Study: The Wing's New Member Emails


Have a look at the emails created to help welcome The Wing's new members and help them feel like part of the community from day one.

Book of the Month Club

Since 1926, Book of the Month has been obsessively reading and sharing the most enjoyable books of the moment. In my work with them, I'm writing e-commerce emails and promotional copy to help members decide which of the five monthly titles they'd like to read.

Skills & Services Provided: Copywriting, UX copywriting, Copyediting

Sirois Book of the Month Mother's Day 2018 Campaign Emails.jpg

Case Study: 


BTM's Mother's Day 2018 Emails

View the campaign and learn about the process for developing Book of the Month's Mother's Day gift-giving series.