The following is a small sample of client projects.

For more information about specific projects or to inquire about other work, please email


The Wing

The Wing, a women-focused coworking and community space, is growing quickly. They worked with Loyal and Community By Design to deepen the member journey and help new members feel welcome as they get familiar with the amenities available to them.

Skills & Services Provided: Copywriting, UX copywriting, Copyediting

Agency partners: Community By Design & Loyal

Pentagram The Wing Christine Sirois copywriting content

Case Study: The Wing's New Member Emails

Have a look at the emails created to help welcome The Wing's new members and help them feel like part of the community from day one.

Book of the Month Club

Since 1926, Book of the Month has been obsessively reading and sharing the most enjoyable books of the moment. In my work with them, I wrote e-commerce emails and promotional copy to help members decide which selection they'd like to read.

Skills & Services Provided: Copywriting, UX copywriting, Copyediting

Sirois Book of the Month Mother's Day 2018 Campaign Emails.jpg

Case Study:

BOTM's Mother's Day 2018 Emails

View the campaign and learn about the process for developing Book of the Month's Mother's Day gift-giving series.